Pretty Girls Problems

NEWS RELEASE

September 27, 2015
FOR IMMEDIATE RELEASE                                   Contact Information:
                                                                                     Sara Price, Public Relations Student
                                                                                     Office: (314) 555-1234
                                                                                     Email: saraprice321@gmail.com

         
                  PRETTY GIRL PROBLEMS EMPOWERS WOMEN OF ALL AGES
                                          Find your own pretty and your own individuality

                ST. LOUIS---Pretty Girl Problems, a brand that encourages and empowers young women
             
                to "find their own pretty" and celebrate their unique qualities, was started by brand

                management specialist Chivon Ferguson. Ferguson noticed that self-esteem was missing

               from young girls and women, which in turn lead to a lack of love within women as well.

                           Self-esteem is crucial to young women in today's society. Through

Pretty Girl Problems, young women learn to embrace their unique qualities and celebrate young

women of all backgrounds.

                          Ferguson had guest speaker KeKe Palmer and her mother, Sharon Palmer, at The

Girls Guide to Finding Solutions: A Mother and Daughter Retreat. The website also has Pretty Girl

apparel and Pretty Girl Problems also has a YouTube channel.

                          So far, all events have been in Atlanta, Ga. Ferguson has created a revolutionary

brand that will ignite love within young women and promote their self-esteem as well.

     
                                                             -###-

             
                                                                                   

A Closer Look at Aigner

Over the years, several brands have utilized social media to boost sales and bring their products into the spotlight. Etienne Aigner has also taken advantage of all the outlets that social media has to offer. Aigner has Facebook, Twitter, Instagram and Google+ accounts.

On their Facebook and Google+ profiles, Aigner has two way communication. Customers can like their Facebook page, which means that you are following them and thus included on all their updates. Customers can also invite their friends to like Aigner's page.

Also, Aigner customers can make comments on their products. Aigner has also done a wonderful job displaying pictures and making sure that clients know when their new line has debuted, and also when new stores are opening. Aigner also took pictures of celebrities in their apparel, which also gives their brand more exposure. It's also easy if you're on your Smartphone or iPhone. If you're on the homepage, you can go any of their social media profiles. That feature makes it easier for their customers to find their social media pages.

Things were the same for their Google+ page; they have a two way dialogue with their customers, had beautiful pictures promoting their apparel and also featured celebrities as well. However, I do have some recommendations for Aigner's Facebook and Google+ profiles.

I saw celebrities and models endorsing Aigner and their products, but I didn't see Aigner personnel in their pictures. In order to keep your customers faithful and attract new ones, your employees should endorse your brand as well. Aigner could show employees wearing their favorite Aigner item, and that could be clothing or their favorite accessory.

It would also be a good idea to post information about Etienne Aigner. New customers might not know exactly who Aigner was or how this company got started. Maybe Aigner could post a picture or two on Aigner's birthday, or include his favorite item that he designed. Overall, Aigner has created intriguing profiles. Keep it up and Aigner will gain even more exposure!

Branding and Mass Appeal

Hello Everyone!

             For this post I analyzed thatylaa's pin up make up tutorial. thatylaa's video was not only appealing but also very informative. thatylaa made a very appealing video because she broke everything down into sections, making it easy for even a novice to understand this complex, educational tutorial.

           One reason thatylaa is so appealing is that she explains everything and every product that she uses. thatylaa also uses Glambot.  Glambot has used and discontinued high end make up for all different brands. thatylaa also explained that Glambot is very sanitary.

          thatylaa also shows all of her steps. A big part of selling your image is the ability to show, not just tell. thatylaa has mastered both! She shows the product and the packaging so you can get the one she actually used, and then, she shows you how to apply the make up.

         Since thatylaa represented high end and drug store brands she also has a universal appeal. thatylaa can reach more audiences using both high end and drug store brands. Each brand that was portrayed in the video can be purchased by anyone. It also helps her viewers know they have a budget, but also have options for buying make up.

        thatylaa also uses humor at times, which makes her even more appealing. thatylaa used the phrase, "The struggle is real," when applying lip liner and lipstick with her lip piercing. thatylaa is also showcasing that she is just another woman, struggling like all of us.

       Overall, thatylaa did a great job appealing to a broad audience and working with several brands all at once. thatylaa also has several other videos that capture everyone's attention.

Crises and the Importance of Social Media

           A crisis is a challenge in many ways. It's an opportunity for an organization to pull together and come out stronger. Social media has made it even easier to communicate with customers and the public definitely needs to feel extra assurance during a crisis.

          Take a look at the video prank committed by two Dominos Pizza employees in 2009. One employee video taped another tampering with food to be delivered, but the food wasn't actually delivered. The video was posted to YouTube and had generated over one million views before anyone else employed knew about the incident.

         According to Stephanie Clifford of The New York Times, Dominos didn't respond aggressively and I'm inclined to agree. First, Dominos public relations staff should already have active Twitter and Facebook pages. That way the public relations team can monitor what customers and staff are saying about Domino's. Also, Domino's could have posted what was being done to rectify the situation immeadiately. Yes, it is a good idea to send out press releases but it's quicker to use social media, especially in the time of a crisis.

        Target also learned a valuable lesson about crisis management during their security breach in 2013.  According to Davia Temin of Forbes, a blogger broke the news before anyone from Target's public relations team could announce the news. The last thing a press agent or public relations representative needs is to have to deal with a crisis that was mismanaged. Since the news was released by a blogger, a public relations specialist will more than most likely get conflicted advice from their legal department and their public relations team.

        Also, Target missed the opportunity to prepare the best statement for their customers and key publics. Comments could have been tailored to fit their unique situation if a Target representative  released a statement prior to the blogger. It also seems like Target isn't aware of what is going on at their company if they aren't releasing their own statements.

       Both Dominos and Target have learned valuable lessons. Both companies learned that time is of the essence. In this day and age, Dominos and Target also learned that social media is one of the most useful tools for giving the general public information quickly. Social media is also an effective way to monitor staff, customers and the general public.