A Closer Look at Aigner

Over the years, several brands have utilized social media to boost sales and bring their products into the spotlight. Etienne Aigner has also taken advantage of all the outlets that social media has to offer. Aigner has Facebook, Twitter, Instagram and Google+ accounts.

On their Facebook and Google+ profiles, Aigner has two way communication. Customers can like their Facebook page, which means that you are following them and thus included on all their updates. Customers can also invite their friends to like Aigner's page.

Also, Aigner customers can make comments on their products. Aigner has also done a wonderful job displaying pictures and making sure that clients know when their new line has debuted, and also when new stores are opening. Aigner also took pictures of celebrities in their apparel, which also gives their brand more exposure. It's also easy if you're on your Smartphone or iPhone. If you're on the homepage, you can go any of their social media profiles. That feature makes it easier for their customers to find their social media pages.

Things were the same for their Google+ page; they have a two way dialogue with their customers, had beautiful pictures promoting their apparel and also featured celebrities as well. However, I do have some recommendations for Aigner's Facebook and Google+ profiles.

I saw celebrities and models endorsing Aigner and their products, but I didn't see Aigner personnel in their pictures. In order to keep your customers faithful and attract new ones, your employees should endorse your brand as well. Aigner could show employees wearing their favorite Aigner item, and that could be clothing or their favorite accessory.

It would also be a good idea to post information about Etienne Aigner. New customers might not know exactly who Aigner was or how this company got started. Maybe Aigner could post a picture or two on Aigner's birthday, or include his favorite item that he designed. Overall, Aigner has created intriguing profiles. Keep it up and Aigner will gain even more exposure!