Branding and Mass Appeal

Hello Everyone!

             For this post I analyzed thatylaa's pin up make up tutorial. thatylaa's video was not only appealing but also very informative. thatylaa made a very appealing video because she broke everything down into sections, making it easy for even a novice to understand this complex, educational tutorial.

           One reason thatylaa is so appealing is that she explains everything and every product that she uses. thatylaa also uses Glambot.  Glambot has used and discontinued high end make up for all different brands. thatylaa also explained that Glambot is very sanitary.

          thatylaa also shows all of her steps. A big part of selling your image is the ability to show, not just tell. thatylaa has mastered both! She shows the product and the packaging so you can get the one she actually used, and then, she shows you how to apply the make up.

         Since thatylaa represented high end and drug store brands she also has a universal appeal. thatylaa can reach more audiences using both high end and drug store brands. Each brand that was portrayed in the video can be purchased by anyone. It also helps her viewers know they have a budget, but also have options for buying make up.

        thatylaa also uses humor at times, which makes her even more appealing. thatylaa used the phrase, "The struggle is real," when applying lip liner and lipstick with her lip piercing. thatylaa is also showcasing that she is just another woman, struggling like all of us.

       Overall, thatylaa did a great job appealing to a broad audience and working with several brands all at once. thatylaa also has several other videos that capture everyone's attention.


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