In order to stay relevant, any brand has to be active on social media. In modern day society this includes posting pictures. Today we will examine three brands and their pictures, and the messages they are sending to their audience.
To start, Marvel Comics posted a picture of their super heroine, The Scarlet Witch, to their Facebook Timeline. The picture is advertising that the super heroine's series will be out this December. Overall the picture was shared by 18 people and the picture was liked by 204 fans. One comment said, "That's not The Scarlet Witch I grew up with from The Avengers No. 16. Who's THIS woman?" The picture was seen but clearly the review was mixed. Marvel is sending a message to their audience to be prepared for her series; Marvel is keeping the audience updated on what's current.
Amazon has posted a picture on Facebook of a grey t shirt that has a cat on it shooting purple beams from his eyes. They're having a sweepstakes, you could win that t shirt or a gift card for $100 or something else all together if you commented below. You comment had to include the hashtags as well. One customer was very happy; she received a carpet scrubber "in less time than Amazon expected, you all are awesome!" Amazon was sending a message to their clientele that if they simply participated they would be rewarded. So far this garnered positive results for Amazon and their customers, which should be what every brand is set on.
Lastly, I looked at Dita Von Teese. She's known as the Queen of Neo Burlesque and is posting pictures of her shows, but also anything she's interested in. For example, she posted a picture of 15 Vintage Black Pin Up Models. In their day, famous pin ups included Bettie Page and Betty Grable. However, Dita Von Teese posted the picture and the link to this article so that Black Pin Ups would be remembered, by her followers and by Von Teese herself. Von Teese's message to her audience is that she's all inclusive; pin ups include all races the world over. Von Teese received a thank you comment and another comment that said, "I had no idea...these pics are over beautiful and talented women."
http://bit.ly/1L1IQWq (Marvel)
http://amzn.to/1kzKmtD (Amazon)
http://blackgirllonghair.com/2015/08/14-unsung-vintage-black-pinup-models/
No comments:
Post a Comment