Target and Their Buyer Personas

Target is a store that has been thriving for over twenty years. They are known for their "cheap chic" theme. Cheap chic means that their apparel and furniture are chic but affordable. However, I would have to say that their buyer personas are aimed at two specific groups.

The first buyer persona that Target represents is the everyday child or teenager. When you go into the store the first thing you see are the dollar bins, commonly referred to as "The One Spot." Overall The One Spot is filled with items such as pencils, erasers, candy and Hello Kitty apparel. Target has also done a wonderful job with children's clothes (for boys and girls). I would definitely make sure to use Facebook and Instagram to reach the everyday child or teenager. Instagram is geared more towards the younger generation so the everyday child or teenager would obviously go to Instagram to see what's new at Target.

The second buyer persona at Target is the hardworking mom. A hardworking mom could be a stay at home mom or a working mother. Either way you almost always see children in Target with their moms. Target does a good job with their dollar bins (which attract moms too) and the apparel that moms can wear to work, to the gym or to sleep. Target is also attracting moms with their baby clothes as well. I would also use Facebook, Twitter, Instagram, YouTube and Google+ for the hardworking mom persona. These days, most people have a Gmail account which means they have unlimited access to YouTube and Google+. Facebook, Twitter and Instagram are also the most popular social media channels to reach any persona in this day and age.

Overall, Target is already doing an excellent job reaching different people of all ages. Identifying their target personas or demographics couldn't hurt either. It's a progressive step in the right direction.