Tourism Whistler and the Media Room of The Future

Tourism Whistler has a wonderful media room and their media releases are no exception. I read Get More Out of Thanksgiving and Weekday Wine. Both media releases are different from press releases for a two reasons.

The first reason is that the vernacular is different. Traditional press releases use more formal language. For example, there were dollar signs and the and/or symbol was also used in the media release Get More Out of Thanksgiving. 

Another reason that the media releases were different was because the hashtag was also used, and in the Weekday Wine media release, it listed events like a calendar or a schedule. A traditional press release is a news story; an article that a journalist would write. Very rarely do these articles include schedules. A news story simply reports the facts.

If I were a journalist I would love Tourism Whistler's media room. For one, the pictures are amazing. Also there was a YouTube video posted on the front page. The pictures were well placed and it was creative. The pictures paint a very distinct image for journalists or anyone visiting the media room.

Since there were also hashtags and posts from Twitter, it would make it easy for me to access what has already been published on Twitter. And if I'm signed into my Twitter account, all I have to do is clique on the links and they will take me directly to Tourism Whistler's Twitter page. The media room was also user friendly, there was a place for everything and every page was divided up so there was easy access.

Overall, Tourism Whistler had a wonderful media room. A journalist or anyone for that matter will love how simple and useful the media room is. Since the media releases are lighter and less formal, it's more laid back and casual.